Our story

Art is a smile.

A brand founded by Baggy, an artist followed by more than 5 million people. Art supplies designed by artists, for everyone who draws.

2018first drawing posted
5M+followers
+500students taking our courses
4 000visitors to the 2025 exhibition
Baggy with a CLOWN sketchbook and pencils
Samuel Dibo Coen, known as Baggy · Founder

Why CLOWN

A line that goes wrong
isn’t a failure.

Drawing is a way of seeing the world differently. A face, a shadow, a colour: there’s always something to try on paper.

The aim isn’t to make something perfect. It’s to try, to improve and to feel proud of what you’ve made.

With CLOWN, I bring together art supplies and courses to help you get started: pencils you can erase, sketchbooks for trying things out, and techniques you can practise at your own pace.

For everyone who draws, and everyone who hasn’t quite dared to yet. We’re building this with the community. And with you.

Baggy

Samuel Dibo Coen · Founder of Clown.art

Inside the sketchbooks

It always starts
with a page.

Sketches, studies, colour. Pages from CLOWN sketchbooks, made with 160 gsm paper.

A drawing in progress in a CLOWN sketchbook
Sketches and studies in a CLOWN sketchbook
Sketches and studies in a CLOWN sketchbook
Sketches and studies in a CLOWN sketchbook
Sketches and studies in a CLOWN sketchbook

Our story

From a pencil to
5 million followers.

From 2018 to today, in eight moments.

  1. 2018

    The first drawing.

    Samuel Dibo Coen, known as Baggy, posts his first drawing on TikTok.

  2. 2020

    One million followers.

    The account takes off. A first video passes one million views.

  3. 2023

    Clown.art is born.

    Art supplies designed by artists, for everyone who draws.

  4. 2024

    5 million followers.

    And more than 500 students join the online school, Clown.school.

  5. 2025

    The erasable pencils.

    Coloured pencils you can erase, a first in France. Room to try, make mistakes and start again.

  6. 2025

    The second exhibition.

    4,000 visitors, and a first look at the coloured pencils and large-format sketchbooks.

  7. 2025

    The Golden Tickets.

    Tucked into our first boxes: tickets to a day at the Louvre with the winners.

  8. 2026

    And now, you.

    We keep building with the community. Sketchbooks, pencils, courses.

Our values

Three things
we believe in.

What guides every pencil, every sketchbook, every course.

01

Seeing

Drawing is a way of seeing the world differently. Noticing what others miss.

02

Joy

Drawing should bring a smile to the person making it, and the person looking at it.

03

Expression

Everyone has something to say with a pencil. Sometimes, all it takes is the courage to try.

A successful drawing makes you laugh. A truly successful one makes you think. If it makes you laugh and think, it’s an excellent drawing.
Printed on the original CLOWN tote bag.

Most popular

Make your first mark with Baggy’s art supplies.

The most complete

Complete Creative Kit

Art supplies, 15 activities and two art courses in French.

€99,98

THEY OPENED THE KIT

What parents
have to say.

4.7 / 5from 34 Trustpilot reviews
Excellent · 4.7 out of 5
34Trustpilot reviews
5Mpeople follow Baggy
+500students supported
+500
students supported
4.7/5
from 34 Trustpilot reviews
15
activities to choose from
Lifetime
access to both art courses

Edition No. 01

Your next drawing
starts here.

15 activities to choose from, 20 pencils, an A4 sketchbook and lifetime access to two art courses. Courses and activity sheets are in French.

Explore the kit · €99,98
Baggy drawing in front of a bust